One small UK studio. Your site, your search results, your social and your ads, designed as one system.
43+
projects delivered
22+
UK clients
2–3 wks
to launch
ChatGPT
cites our clients
01 · Our services
Four disciplines. One joined-up system.
Build the presence, get found, stay visible and turn attention into action.
02 · Why Unpick
We're small on purpose.
No account managers. No juniors. No handoffs. You work directly with the people doing the work.
03 · Selected work
Proof, not promises.
Real outcomes from businesses we've helped become clearer, easier to find and easier to choose.
Two target keywords now rank #1, with search visibility up 23.5%
Barrons Building Services
A premium stonemasonry rebrand and rebuild that took Barrons from invisible in search to two number-one rankings, stronger visibility and citations in AI answers.
Named directly by ChatGPT for 'interior designer Marbella' within a month of launch
Jonty Lewis Lifestyle
A 25-year Costa del Sol interior design studio rebuilt and repositioned, now named directly by ChatGPT for local searches and climbing fast in Google rankings.
Client proof
"
Unpick understood that the new website needed to feel as considered as the homes we create. They brought clarity to the brand, made our projects the focus, and built a site that represents the studio properly. Within weeks, our search visibility improved and we were being recommended directly by ChatGPT — a brilliant early result.
Jonty Lewis
Founder, Jonty Lewis Lifestyle
"
A prospective client, a former cyber security analyst at GCHQ, came to see us specifically to say how impressed he was with the new website. That’s not the kind of feedback you get very often, and it’s exactly why we wanted it done properly.
Nick
Founder, Barrons Building Services
"
Working with Unpick was one of the best decisions I’ve made for my business. They took time to understand my brand, my clients, and the emotion behind what I do, then translated it into a site that feels totally aligned. The process was seamless, collaborative, and actually enjoyable. I’ve had so many compliments already, and enquiries feel more aligned than ever. Highly recommend.
Patrick Partridge
Owner Patrick Partridge Photography
Free AI visibility check
ChatGPT and Google now answer your customers' questions directly. Tell us where to look and we'll show you how visible your business is.
Results by email within one working day. No sales call unless you ask.
Got something in mind?
Let's unpick it.
A 20-minute call. We'll tell you honestly whether we're the right fit.
Frequently Asked Questions
The most commonly asked questions, answered.
If there's anything else you'd like to know, drop us a message.
Are prices really fixed?
Yes. We agree scope and price upfront. If scope changes, we agree the new price before doing the work. No surprise invoices.
Can I mix services from different plans?
Yes, every service is priced and chosen independently. Take Growth-tier SEO with Starter-tier social if that's what fits, or just one service on its own. There's no requirement to bundle anything.
How long does a web build take?
Most builds go from kickoff to live site in two to three weeks. Larger projects can take four to six. We agree the timeline in the discovery phase before any money changes hands.
What platform do you build websites on?
We build most sites in Framer, because it's the fastest, most modern option for small business websites and easier for clients to update than WordPress or Webflow. We work in other platforms when the project requires it: WordPress for sites with heavy existing content, Webflow for complex CMS structures, Shopify for e-commerce. We'll recommend the right platform for your business on the discovery call.
What is AEO (Answer Engine Optimisation)?
AEO is the practice of structuring content to be extracted and cited by AI answer engines like Google AI Overviews, Bing Copilot, ChatGPT, and Perplexity. It differs from traditional SEO in that it optimises for direct-answer extraction rather than for ranked list positions. Techniques include direct-answer formatting, FAQ schema, entity linking, and semantic content structuring.
Do you guarantee rankings?
No, and neither should any SEO agency. We guarantee real work every month, transparent reporting, and honest conversations about what's happening and why. Anyone guaranteeing #1 rankings is either misleading you or planning to use blackhat techniques that get you penalised.
Do you work with businesses across the UK?
Yes. We're based in London and the Cotswolds and work with businesses across the UK and internationally. Most projects run smoothly remotely, with focused workshops, clear communication and an efficient delivery process.
Do you make the creative or just run the ads?
Both. Creative and campaign management are the same service at Unpick. Separating them is where most agencies fall over.
